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Houston-based litigation services company, Brazil & Company, changed its name to BrazilCo during a recent rebranding effort due to company growth. Although the name has changed, company founder, Lorraine Brazil affirms that the owner-operated leadership, dedicated staff and industry-leading services will remain the same.
By acquiring its new moniker and brand, BrazilCo strives to expand their market presence to meet the demands of their target audience in south and central Texas as well as south-east Louisiana. The name change comes at a significant time in Brazil & Company’s history as 2018 marks their 30-year anniversary of offering an ever-evolving suite of industry-leading litigation services including court reporting, legal videography and private investigation.
“This was the perfect time to revamp our identity,” explains co-founder, Barry Brazil. “As we are about to reach a company milestone, it made sense to solidify our business as one that legal professionals want on their side when it comes to the success of their cases.”
Collaborating with clients, BrazilCo’s services help an elite group of attorneys and paralegals reach successful mediation and trial outcomes. To represent their collective legal knowledge, proactive mindset and driven engagement in every clients’ case, a new tagline – “making your case” – was developed – although BrazilCo is still “Real People. Real Service. Realtime.”
“We want to assure our loyal clients that even though our name is changing, the caliber of service they have come to expect will not waver,” shares Lori Brazil, BrazilCo founder.
Ultimately, BrazilCo’s new campaign is meant to reflect how their team of litigation experts – combined with their proven process and state-of-the-art technology – help clients make their argument and therefore make their case. The company’s new name and tagline is reflected in a marketing campaign that can be viewed online at BrazilCo’s new website, brazilco.com. In addition, their fresh look will carry through all aspects of their business including direct mail and advertisements around the area.
ABOUT BRAZILCO
BrazilCo has been successfully delivering industry-leading litigation support throughout the gulf coast since 1988. Collaborating with elite attorneys and paralegals, the BrazilCo team delivers superior services including realtime court reporting, image capture, trial services, cyber evidence, private investigation, document management and process services to ensure clients are prepared to win in discovery, arbitration, mediation and trial. To learn more, please visit brazilco.com.